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Saltar al contenido Snapchatters probarán tres diseños de cubrebocas de la marca a través de la cámara e incluso en sus Bitmojis.
Snapchat, en alianza con el diseñador de moda Virgil Abloh y su marca Off-White, lanzan un nuevo lente en realidad aumentada.
El lente se desarrolló como una forma atractiva y creativa de alentar a que los Snapchatters continúen con el uso de cubrebocas para proteger su salud y el bienestar de los demás durante la pandemia de COVID-19
Snapchat y Virgil diseñaron y desarrollaron en conjunto el lente en realidad aumentada que permitirá a Snapchatters probar tres diseños de cubrebocas, icónicos de Off-White, incluso en sus Selfies con Bitmoji, creando puentes entre cómo se expresan en el entorno digital y en la vida real
El bienestar y la seguridad de los Snapchatters es una prioridad fundamental para Snapchat, y por ello siempre busca ideas nuevas y creativas que promuevan la salud de nuestra comunidad.
La colaboración con Virgil Abloh es la última de una serie de asociaciones de Snap X Artistas, previamente se ha colaborado con artistas como Damien Hirst , Christian Marclay, Alex Israel y Harmony Korine, utilizando la tecnología para demostrar cómo el mundo digital y el físico pueden unirse para traer creatividad y autoexpresión para llegar a nuevas audiencias.
Snap celebra la creatividad a través de la tecnología con estas colaboraciones. Y a su vez, todos los días, apoya a la comunidad de Snapchatters con herramientas para su propia expresión y creatividad.
¡Escanea el Snapcode con tu Snapchat para probar el lente en RA de Off-White!
Inspirados en la colección física SS21. También podrán comprar el cubreboca IRL en Off–White.com.
Yes Bloguera de hueso colorado desde el 2008. Porqué siempre hay algo que decir yes@elblogdeyes.com
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