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Saltar al contenidoCerveza Victoria reconoce la importancia de la muerte en la vida y cultura mexicana, esta es la razón por la cual rinden un homenaje a esta idiosincrasia con la campaña Chingones hasta en la muerte, porque solo un mexicano puede ser chingón incluso en estos momentos, pero además de esta campaña que exalta estas tradiciones, además la complemente con la plataforma Jueves de Horror presentada por Cerveza Victoria que busca promover lo mejor del genero del horror no solo de México sino de todo el mundo.
Esta época resulta ideal para promover las leyendas, historias y folklore mexicano con estas historias de horror, que se durante estas fechas son muy consumidas, por ello esta plataforma ofrecerá contenidos, películas y promociones.
Además de las proyecciones habrá un programa de radio transmitido tambien los jueves a las 9pm en Los 40 Principales, habrá cortos grabados en smartphones y promociones especiales a través de Rappi.
Para conocer más sobre los “Jueves de Horror”, da click en el siguiente enlace.
Yes
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