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La numeralia de estos 15 años es espectacular, con más de 7,000 mil partners en 610 tiendas con presencia en todo el país, este mes, Starbucks está de fiesta y celebra muchos años, ofreciendo a los fanáticos del café las mejores bebidas, además de ser el marco perfecto para las más grandes historias que hemos vivido en esos 15 años.
Hablando de los logros de Starbucks, estos son muchos e inmensos, además de inversiones y partners, creo que lo más importante de esta marca, es el gran esfuerzo que hacen para mejorar la calidad de vida de las comunidades cafeteras de México, para que las personas que producen estos granos puedan tener acceso a una mejor vida.
Pero además del compromiso social, Starbucks y Alsea también, tienen un gran compromiso con el medio ambiente y para el 2021 planean plantar más de 5 millones de árboles de café.
Entre otros esfuerzos, Starbucks y todo el grupo Alsea están fuertemente comprometidos con la compra de productos sustentables, así que, como ves, está es una marca socialmente responsable que, por si fuera poco, son fanáticos de ofrecer un buen servicio y una taza de café caliente a todos sus visitantes.
Así que, se dicen fácil 15 años, pero no lo son y estos son muchos años de esfuerzo, en los que día tras día, todo el equipo, todas las partes de Starbucks desde los partners hasta los directivos, todos en Starbucks buscan dar su mejor esfuerzo en cada momento, y esto parte de la filosofía de la marca, que va sentando bases para ser una de las cafeterías más sólidas del país.
Con presencia en todo México y más de 7,000 partners Starbucks conecta con la gente, la comunidad y la sustentabilidad.
En México cumplir 15 años es algo grande, así que este año Starbucks la marca quinceañera estará de súper fiesta para consentir a sus clientes y hacer de este espacio una nueva oficina o un lugar para convivir.
Productos conmemorativos
Y no hay que olvidarlo, está historia apenas comienza, y faltan muchos años más para Starbucks qué seguirá innovando su imagen, sus tiendas, ampliarán su programa de lealtad y seguirán potenciando la parte digital de la marca para hacer de Starbucks un destino de negocios, un destino gastronómico, un destino para amigos.
Que más se puede decir de esta marca, supongo que lo único que podemos decir es felicidades Starbucks por sus 15 años, felicidades por su compromiso con México, felicidades por ser una empresa con equidad de género, felicidades por ser una empresa multigeneracional, felicidades por ser amantes del café, felicidades por apoyar la sustentabilidad, felicidades por todos esos años y sus esfuerzos.
Bloguera de hueso colorado desde el 2008. Porqué siempre hay algo que decir yes@elblogdeyes.com
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