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La Sustentabilidad llega a los artículos promocionales

La Sustentabilidad llega a los artículos promocionales

Ago 15, 2020
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El Blog de Yes
La Sustentabilidad llega a los artículos promocionales

La Sustentabilidad llega a los artículos promocionales

by Yes
Ago 15, 2020
in Vida y Estilo
Reading Time: 2 mins read
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Actualmente una de las estrategias de publicidad y promoción más fuertes, que ofrece mayores resultados, es el uso de artículos promocionales; los cuales permiten a las empresas colocar en una gran variedad de artículos la identidad de su marca, para así poder trascender las barreras del tiempo/espacio, para que las personas de manera directa y personal interactúen con dichas marcas de una forma poderosa.

Esta es la razón por la cual vemos este tipo de promocionales en todos los rangos, desde chanclas o paraguas, hasta dulces, termos o lentes, con distintas marcas, y sin importar si son de lujo o de uso comercial, estas empresas, cuentan con una gran variedad de artículos promocionales que se usan como regalos en la compra de ciertas cosas o inclusive pueden ser estímulos para concretar una venta.

Si bien ya sabemos que las estrategias que contemplan el uso de estos promocionales son efectivas no solo en términos de recordación de la marca, también son eficaces hablando del retorno de inversión, hoy en día todas las industrias, empresas y marcas tienen un compromiso con el medio ambiente, esa es la razón por la cual diversos productos, incluidos los productos promocionales, deben orientarse al cuidado del ambiente.

Así es como vemos una fuerte tendencia en los artículos promocionales y ahora hay líneas muy completas de eco products hechos con materiales sustentables que permiten el cuidado consciente del ambiente, con productos que van a durar, pero sobre todo, van a cuidar el ambiente reduciendo el uso de plásticos desechables, pero sobre todo son eco productos que están hechos con materiales que propician un correcto reusó y reciclado.

Una de las empresas más responsables en este tema es maxilia que además de ser una de las plataformas en línea más importantes de artículos promocionales, además cuenta con una de las líneas de eco productos más fuertes de este ramo, para así, cualquier empresa que quiera ser socialmente responsable, pueda serlo tambien incluso en el uso de este tipo de artículos.

Tags: eco sustentabilidadproductossustentabilidad
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