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El efecto que
han tenido las nuevas tecnologías en la vida de las personas es innegable. Cada
aspecto y rubro sufrió algún cambio: cambió la forma de hacer las cosas,
se generaron nuevas costumbres, se
crearon nuevas actividades y mucho más. La llegada de Internet y el desarrollo de los dispositivos
móviles, en especial los celulares, modificó el paradigma de la sociedad.
Internet abrió
un nuevo abanico de posibilidades, y rápidamente apareció el lado empresarial,
mediante el marketing digital. Se trata de una herramienta para promocionar y
vender un producto o servicio que se está ofreciendo, con el aumento de
potenciales clientes a través de la información y la búsqueda de potenciales
usuarios.
Una de las
principales técnicas o herramientas que se generan son los bonos, cupones o
descuentos. A través de una pequeña rebaja o incentivo, se busca que las
personas consuman ese producto o servicio. No solo se utiliza en ventas
directas, sino también en actividades que buscan aumentar su número de
clientes. Por ejemplo, los casinos en línea suelen utilizar bonos, como el codigo
promocional caliente, y distintas promociones para sus nuevos jugadores.
Cuáles son las
ventajas de las ventas online
Este nueva
formato de compra y venta ofrece ciertas ventajas que la transforman en atractiva para las personas. En primer
lugar, están los descuentos o promociones que se suelen brindar. Desde órdenes
de compra, descuentos que van del 10% al 20% sobre una compra o también productos de regalo al llegar a
determina cantidad de compras son algunos de los recursos más comunes.
Otro punto es
las marcas que venden por internet en muchas ocasiones tienen un club para sus
clientes. Al registrarse allí con los datos personales, cada compra que van
realizando les otorga puntos, que luego se pueden canjear por beneficios para el cliente.
También hay que
nombrar la comodidad que brinda a las personas.
No hay barreras de espacio y tiempo, ya que los clientes pueden llevar a
cabo las compras desde la propia casa y tomarse todo el tiempo para observar y revisar los productos. Además, se reciben las
compras mediante un sistema de envío sin
tener que moverse.
Desde el punto
de vista empresarial, se abren nuevas posibilidades de mercado, debido a que
pueden llegar a más cantidad de público. No solo a personas de la ciudad local o
el país donde estén establecidos, sino que se expanden las ofertas a otros
países, e incluso en ocasiones, a otros continentes.
Bloguera de hueso colorado desde el 2008. Porqué siempre hay algo que decir yes@elblogdeyes.com
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https://www.elblogdeyes.com/wp-content/plugins/akismet/_inc/akismet-frontend.js
https://www.elblogdeyes.com/wp-content/plugins/jnews-essential/assets/js/analytics.js
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